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Series: Private Labelling On Amazon FBA – Ep. 2 – Exporting and Brand Design

Exporting The Coffee

Previously, trying to export coffee from Colombia was only for the big dogs, you needed a trader’s license and so most people could only buy wholesale coffee from traders in the UK. However, luckily for me, in 2016, the Colombian Coffee Federation changed the rules making it a lot easier for smaller farms to directly export their goods. With these new rules, I am able to buy directly from the farm and export up to 60kg of coffee at a time without any need for a license, fantastic! Theoretically, I will be able to receive a new shipment of fresh coffee every week for my online Amazon FBA business. When I went to visit my coffee producers, he suggested that I first trial the product on a very small scale to test the market. I agreed that it seemed a good idea so we agreed on the first order being just 20 kilos, this way I could just bring it into the UK in an extra suitcase no problems. I had been planning an extended trip to the UK for a few months precisely for this reason, to set up an Amazon FBA business, and last week I touched down on English soil with my suitcase full of coffee ready to give it a go! Brand Design The coffee I am going to sell, is premium quality, single-origen, organic and sustainably grown, not to mention that it tastes bloody fantastic. I wanted my logo to reflect that and from all the reading that I have been doing on Amazon Private Labelling, the brand is incredibly important. Luckily for me, my sister works in food marketing so together with her, we designed a beautifully simply logo that has a luxury feel. We spoke a lot before deciding on anything, brainstorming different ideas and throwing out lots of words, I really enjoyed getting my creative juices flowing and it was handy having my sister’s marketing experience to help guide the process. In the name I chose a name that reflected the area where the coffee from and obviously nods towards Colombian heritage. And using this name I then hopped onto Canva, a great design tool that is absolutely free as well as being incredibly easy to use. The only downside to Canva is that the resolution can be very low, not ideal for printing labels, so I had to then use Photoshop to adjust the quality of the logo. I am very proud of the coffee’s logo and can’t wait to unveil it on Amazon. After the logo came the copy for the product, again, I had a huge advantage in my sister who edited (rewrote) my description of the coffee. My sister also gave me a great tip, when designing food packagings, obviously, you need to include the necessary information but how do you know which information to include? Her advice, pick up your same food product from Aldi and copy their information, they are known for having the most comprehensive packaging and cover all bases. So now I have my labels, ready to stick on to my coffee and get selling on Amazon. But first, I need to actually get registered and approved as a seller on Amazon. . .this is where things could get interesting!