Depop is one of my favourite ways to make some extra cash or even grow a full-on business, but it can be overwhelming knowing how to make sales on Depop when you first start. If you’re new to Depop or looking to improve your selling strategy, here are our top ten tips for selling on Depop and making a success of your reselling business.
10 Top Tips For Selling On Depop
Create a Clear and Consistent Brand
To stand out on Depop, it’s essential to have a clear and consistent brand. This means creating a username and profile picture that reflects your style and niche. Your bio should also be concise and informative, letting potential buyers know what kind of items you sell and what sets you apart from other sellers.
It’s also crucial to have a consistent aesthetic across your listings. Consider using the same background and lighting for all of your photos and using a specific colour scheme or filter to make your items stand out. This will help create a cohesive and recognizable brand that buyers will be drawn to.
Are you going to niche down in your shop by selling a certain era of vintage clothing, or maybe just stick to homeware and decor? You’ll want to include this in your brand strategy when you’re starting out.
Related Reading: Best Things To Sell On Depop
2. Branded Packaging
While we’re on the topic of branding, why not think about how you can create personalised branded packaging?
If you’re on a budget, then you could just include a handwritten note on each item you send out with a cute love heart at the end and your shop’s name.
And if you’ve got some cash to invest, then why not print some branded stickers and business cards with your shop’s name and social media handles as well to help spread the word?
Word-of-mouth marketing is still a huge way to grow a business, so anything you can do to nurture a brand is going to be worth it for your reselling business.
3. Take High-Quality Photos
When it comes to selling on Depop, high-quality photos are essential. Since buyers can’t physically see or try on your items, your photos are the only way to showcase your items’ condition and style. Make sure your photos are well-lit, in focus, and accurately represent the item’s colour and texture.
It’s also helpful to take photos from multiple angles, including close-ups of any details or flaws. This will give buyers a better idea of what they’re purchasing and reduce the likelihood of returns or negative reviews.
Related: How To Become A Fulltime Reseller
4. Price Your Items Competitively
Pricing your items competitively is key to making sales on Depop. While it can be tempting to price your items high to make more money, overpricing can deter buyers and lead to your items sitting in your shop for weeks or even months.
Research similar items on Depop to get an idea of what the market value is and price your items accordingly. It’s also helpful to offer bundle discounts or promotions to incentivize buyers to purchase multiple items from your shop.
Writing accurate and detailed descriptions is crucial for a successful Depop shop. Your description should highlight the unique features and benefits of your item. To start, create a headline that captures the essence of your listing and includes relevant keywords. It’s also important to provide measurements and details about the fabric to help potential buyers understand how the item will fit.
Don’t forget to mention any flaws or imperfections your item may have to avoid misunderstandings later, there’s nothing worse than an angry customer demanding a refund because you ‘forgot’ to mention that the zip was broken.
Finally, add any additional information such as shop policies and shipping details that can set you apart from other sellers. Providing all the necessary information upfront can increase the likelihood of making a sale, and shoppers can refer back to your description for more information if needed.
As well as descriptions, you’ll need to do a bit of SEO research and utilise hashtags.
It’s important to use only relevant and accurate hashtags for each item. Avoid spamming your description with irrelevant hashtags with the wrong brands, as this can decrease the chances of your listing showing up in search results.
6. Engage With Your Followers And The Depop Community
I know how annoying it can be to constantly be ‘online’ on social media, but I promise you it will be worth it. Engaging with your followers and the Depop community is a great way to increase your visibility and make more sales.
This means responding to comments and messages promptly and professionally. Another way to boost engagement is offering exclusive promotions, discounts or giveaways to your followers.
It’s also helpful to participate in Depop’s community features, such as liking and commenting on other users’ listings, joining groups related to your niche, and participating in Depop’s weekly themes and challenges. This will help you connect with other sellers and buyers and increase your chances of making sales.
If you find the idea of constantly having to be on social media tiring, then remember to treat it like a second-job and schedule specific time every day or each week where you engage and promote your shop.
Related Reading: 23 Of The Best Unique Second Job Ideas!
7. Focus On Customer Service
In a world where it seems like every industry is saturated, sometimes the only thing that will set you apart is by providing stellar customer service.
Respond to messages and inquiries promptly and professionally, and be honest and transparent about your items’ condition and shipping policies. Maintain a friendly tone no matter how difficult your customer is being and will work in your favour if the issue is escalated to the Depop team.
When shipping items, make sure to package them securely and provide tracking information to the buyer. This will give buyers peace of mind and reduce the likelihood of disputes or negative reviews.
8. Social Media Is Key
Do you want to increase the visibility of your Depop shop? Share it on your social media accounts, including Instagram and TikTok, by adding your Depop details to your bios.
You can also use Depop’s ‘Shop Share’ feature on Instagram by selecting four photos that best represent your shop, and then sharing them to your Instagram Stories by clicking on “Share Shop” on your Depop profile. This can help attract more potential buyers to your shop.
Every time you upload a new listing, be sure to promote it with a fun TikTok, use trending music to help spread it or on Instagram.
You might worry that people will find your constant marketing annoying, but actually, only 5% of your followers see your posts, so chances are they are only going to be shown a new post every once in a while. This is great news for you as it means you can keep on posting and promoting your new Depop listings!
10. Be Consistent And Active
Consistency and activity are crucial tips for selling on Depop and building a successful small business. Make sure to regularly update your listings and engage with your followers and the Depop community. This will keep your shop fresh and exciting and increase your visibility on the platform.
It’s also helpful to set goals for yourself, such as adding a certain number of new items to your shop each week or reaching a certain number of listings. But equally, don’t burn yourself out or you’ll lose motivation!
Related Reading: How To Stay Motivated To Work On Your Goals
Final Words On Tips For Selling On Depop
Selling on Depop can be a fun and lucrative way to make money and declutter your closet. By creating a clear and consistent brand, taking high-quality photos, pricing your items competitively, engaging with your followers and the Depop community, and providing excellent customer service, you can increase your visibility and make more sales on the platform.