Last Updated on April 29, 2023 by Camilla Gill
Depop is an online marketplace that enables individuals and businesses to buy and sell unique items. It is a great platform for entrepreneurs, creatives, and influencers to build their brands and gain more visibility since you can sell anything you want on Depop!
Related Reading: 11 Best Things To Sell On Depop
Do Followers Help on Depop?
Having followers on Depop is important for several reasons.
Obviously, having a large following helps you gain credibility and the trust of other users. That large following will increase your visibility, pushing you up in the algorithm and allowing you to reach more potential customers.
Finally, having a large following can help you attract sponsorships and collaborations with other brands, which could be crucial if you want to scale your reselling business.
I know it’s annoying guys, since you probably spend a lot of time on social media anyway, why do you want to add another social media element in your life when you’re just trying to grow a side hustle, not get a full on second-job in social media?
But unfortunately, nowadays, most things in life are related to social media, and if want to be successful, we’ve got to play the game.
Related: How To Become A Full-Time Reseller
Who is the Most Followed Person on Depop?
The most followed person on Depop is Emma Chamberlain, who has hundreds of thousands of followers. She is an American YouTuber who has built her own fashion brand on Depop.
Her success story is an inspiration for many entrepreneurs, as she has been able to build her own brand and gain a massive following in just a few years. But let’s not be fooled, she put in WORK to get there.
Getting Noticed on Depop
Getting noticed on Depop requires effort and dedication.
Of course, you’ll need to make sure that you’ve got the basics completed – like your profile is complete and up-to-date, you upload good-quality photos and videos of your products and make sure to write engaging descriptions that capture the attention of potential buyers.
But beyond that, there are strategies you can do to grow your Depop faster.
Essentially growing your Depop and getting more followers comes down to investing your personal time with these strategies which I’ll explain now.
Related: Top 10 Tips For Selling On Depop
5 Ways To Get More Followers on Depop
Getting followers on Depop requires more than just posting good quality content – it requires active engagement with other users. Here are some strategies you can use to get more followers:
Engage, engage, engage
To increase your following on Depop, it’s important to engage with other users on the platform, just like you would on other social media platforms to grow a platform.
Engagement can mean commenting and liking people’s posts, as well as following those who have similar interests or sell similar products to you.
By interacting with other users in this way, you’ll not only show them that you’re an active member of the community but also potentially attract them to your own shop.
The key factor to remember is to be authentic, don’t go liking someone else’s Depop if you don’t actually like their clothes.
2. Cross-sharing your Depop posts
Another effective strategy is to share your Depop posts on other social media platforms like Instagram and Twitter. This will help broaden your reach beyond just the Depop community and potentially bring in new followers who may not have discovered you otherwise.
3. Host giveaways or small competitions
Hosting giveaways or contests is another great way to attract more followers. You could run a promotion where people must follow your account and tag a friend in order to enter for a chance to win one of your products, for example.
This incentivizes people to follow you while also promoting engagement among existing followers.
4. Find online communities via Reddit
Participating in online communities and forums related specifically to your niche is also beneficial because it allows you to connect with others who are interested in what you offer. By sharing tips, advice, or even just chatting about common interests within these groups, you’ll establish yourself as an expert within that specific area which can translate into increased exposure for your Depop shop.
Networking is also a great way to expand your sourcing connections, making it a fab way to find new clothes to sell on Depop.
Lastly, consider using influencer marketing or paid ads as a means of promoting your shop further. This is particularly strong if there’s something special happening like new product releases or seasonal sales. These strategies require some investment upfront but can be seriously worth it.
If you’ve got any friends that have a larger-than-average following on socials with a similar style to your Depop store, then you could always ask them to do you a solid and promote your clothing on there in return for a small payment.
Turning Followers into Buyers
Once you have gained followers, the next step is to turn them into buyers. Here are some strategies you can use:
• Offer discounts or promotions to encourage people to buy your products.
• Give personalized customer service – respond to messages quickly and efficiently and address any customer complaints in a timely manner.
• Show off your products in creative ways – showcase your items in interesting ways through photos, videos, or tutorials.
• Create relationships with influencers in your niche – collaborate with influencers who have a large following in order to increase your visibility and reach more potential customers.
• Offer free shipping or other incentives – free shipping or special offers can be a great way to encourage people to buy from you. If you need help understanding how payments and things work on Depop, then check out our guide to Depop Payments.
Having a large following on Depop is obviously key to building a successful reselling business, but a large following isn’t the be-all and end-all, so don’t get disheartened if it takes you longer than you expect to grow a following on Depop.
Keep going, and stay motivated even when you feel like giving up.